HP Set to Fuel SMB Growth in Asia Pacific with New Print 2.0 Strategy New hardware and web-based printing services help SMBs to drive greater marketing effectiveness, productivity and cost savings HO CHI MINH CITY, Vietnam, October 18, 2007 – HP today rolled out its Print 2.0 strategy supported by new web-based printing tools and services, and an expanded porfolio of printers and imaging products for Small to Medium sized businesses(SMBs) HP`s industry defining Print 2.0 strategy focuses on three areas :

• Delivering next-generation digital printing platforms that increase print speeds and lower the cost of printing;
• Making it easier to print from the web
• Extending HP`s digital content creation and publishing platforms across all customer segments.

HP is executing Print 2.0 while continuing to drive innovation across its core printing business – an overall strategy designed to accelerate the company`s ability to capture a significant portion of the 53 trillion pages forecast to be printed by 2010 – an opportunity valued at more than US$296 billion. Across Asia Pacific, HP is the leading provider of printing products, services and solutions to SMBs. According to the latest Q2 2007 IDC market share data, HP holds 54% of the single-function laser market, 25% of the multifunction laser market and 50% of the inkjet all-in-one market in Asia Pacific(excluding Japan). With Print 2.0, HP is set to extend this leadership by serving the needs of the burgeoning SMB segment in the region. “Through HP`s Print 2.0 strategy, HP is providing SMBs in Asia Pacific with the most comprehensive set of printing hardware, services, solutions and tools that make it easier and more affordable for SMBs to create, consume, manage and print business content in the way they want; whether in-house, online, in retail or through a print service provider, “said Herbert Koeck, Vice President, Commercial Printing, Imaging and Printing Group, HP Asia Pacific. “As market leader, HP is helping SMBs drive greater marketing effectiveness, productivity and cost savings when resources are limited” Helping Small Businesses Improve Marketing Effectiveness and Productivity. As a key element of its Print 2.0 strategy, HP is empowering small businesses to improve their marketing effectiveness through a direct connection to marketing resources, tools and professional services. These include : · The new HP Smart Web Printing software, available with all new HP printers or available via free download from www.hp.com , saves paper, ink and frustration by allowing users to print only the content they want from web pages – in the manner they choose.Users can quickly and easily print reader – friendly web pages without cut-off edges by automatically adjusting web content to fit a standard-size page. The users`s experience is further enhanced via the HP Smart Selection made that allows customers to easily select, modify, and arrange selected content from web pages, such as text, images and graphics, and print their selections in the order they choose; or insert them into documents. · Logoworks by HP (www.logoworks.com) is a professional online design service that provides SMBs with affordable access to professional design solutions at a fraction of market cost. Supported by hundreds of graphic designers worldwide, logoworks offers affordable packages ranging from simple logo design to the development of a full suite of marketing collateral. · HP Online Marketing Tools and Templates are powerful free online design resources for SMBs. Via a user-friendly interface, SMBs can self-design a wide range of business stationery like document headers, business cards, and marketing collateral from a wide range of professional-looking templates created by leading designers such as Paula Scher, the designer of the internationally recognised Citibank logo. The tools and templates are available at www.hp.com/paula · Via the Tabblo Print Toolkit HP is accelerating and improving the “printable web” by making its technology available to SMBs websites to improve their internet experience by transforming their digital content into printable assets. Websites embedded with Tabblo technology allow viewers to easily print reader-friendly content like product and service lists, product information and images, location maps or executive blogs that not only look great, but also have the potential to foster customer loyalty. Delivering Innovation Across HP`s Core Business HP`s industry leading range of printing devices launched today form integral part of the company`s next-generation printing platforms and meet SMBs growing need for greater flexibility, productivity and cost savings. These include : · HP`s smallest and most affordable monochrome LaserJet printers ever, the HP LaserJet P1005 & P1006 Printers. Featuring HP`s new industry breaking, chemically-grown Spherical Monochrome Toner technology, SMBs will enjoy superior print quality and speed with these space-saving, stylish desktop printers. The HP LaserJet P1006 is HP`s smallest monochrome desktop laser printer ever and is also one of its fastest. Small businesses will benefit from fast print speeds of up to 17 ppm (pages per minute) and a first page out print time of 8.5 seconds thanks to HP`s Instant On Technology. This compact stylish printer delivers professional laser print quality using HP`s new Spherical Monochrome Toner and ease of use functionality including low-toner alerts, a print cancel button and priority feed paper tray. · The HP LaserJet P1505 Printer is one of the first laser printers in its class to exceed 20ppm. In fact, the HP LaserJet P1505 delivers an industry-leading print speed of 24ppm and a first-page-out time of only 6.5 seconds with HP Instant On technology. And for the first time in a low-end laser device, SMB`s will enjoy manageability features usually found in high-end LaserJet devices. This network-enabled printer features intelligence built into the toner cartridge that provides alerts when toner is low and can issue daily printer usage data. The new patented spherical toner it uses produces bold, crisp text and sharper images at fast speeds. · New Spherical Monochrome Toner. Available in the HP LaserJet P1005/1006 and the HP LaserJet P1505 printers, HP`s new patented toner and redesigned printcartridges increase the precision of toner placement to deliver bold, crisp text and sharper images. Never before has HP incorporated this level of cartridge intelligence in a personal LaserJet printer. This printing system enhancement – a “smart” chip on the cartridge – enables communication between the printer and cartridge, and delivers automatic alerts when toner is low and lets customers easily shop for replacement supplies using HP SureSupply. · The spherical properties and uniform particle size of the new, patented toner enable a more efficient printing process, which leads to a smaller cartridge design that requires less plastic than previous generations of cartridges. This makes it possible to produce HP`s smallest LaserJet printers – the Hp LaserJet P1005/P1006 – which not only uses 15% less power, but requires 10% less packaging as well. · Ideal for small business with unmanaged IT environments, the HP LaserJet M2727 Multifunction Printer (MFP) is afull featured MFP with built-in networking and a class-leading print speed of 27 ppm. HP`s Instant On technology helps boosts productivity by delivering the first page in as little as 8.5 seconds from PowerSave mode. In addition, HP`s Instant On Copy technology means no more waated time waiting for the copier to warm-up. Further productivity gains are also assured via the PC-Fax functionality which allows users to send and receive faxes via their PC. A Fax/Tel capability intelligently determines if the call is data or voice and automatically receives faxes or rings only for voice calls – great for businesses with one phone line; and the private fax functionality provides greater security for the receiver ensuring the right person gets the fax. The HP LaserJet M2727 MFP also features a Scan-To function that allows users to scan a document and email it directly from the printer. For its user interface, the HP LaserJet M2727 MFP features an intuitive control panel available in four Asian languages, an automatic document feeder, a 550-sheet paper tray, easy-to-understand menus and one-touch buttons for greater ease-of-use · The HP Officejet K7100 Printer is HP`s most affordable A# printer that gives SMB users the flexibility to print a diverse range of print projects including office documents, marketing brochures, posters and borderless photos, on a range of paper sizes and types up to A# in size and 280g/m2 in thickness. Offering fast print speeds of up to 25ppm black and 20ppm color, the Officejet K7100 also uses HP Vivera inks with optional 6-ink color for deep, sharp blacks and brilliant, true-to-life colors. · Growing Small businesses needing networked and wireless printer capability can look to HP`s USB Network Print Adapter or Wireless Printing Upgrade Kit. Both are easy-to-use plug and play solutions that provide printers without networking the ability to connect to wired or wireless networks for sharing among users. HP`s USB Network Print Adapter enables up to five users to simultaneously share a printer or all-in-one device for printing, scanning and faxing. · The HP Scanjet N7710 Document Sheet-feed Scanner is HP`s premier sheet-feed scanner for small to mid-size businesses and enterprise workgroups. It features ultrasonic double feed detection which assures every page is scanned and captured. This powerful document management scanner delivers rapid duplex scan speeds up to 35 pages per minute(ppm), a robust softwre solution and a 50-page automatic document feeder with an integrated slot for rigid or embossed business and ID cards. Industry Leading Services and Support for SMBs HP also expended it service offerings to SMBs with the introduction of the Value Page Program(VPP). VPP is a simple yet highly beneficial and affordable program to help larger SMBs acquire the most reliable and productive printer fleet for their particular business needs. SMBs benefit from a monitored “ click-based” contract where businesses only pay for what they print every month. This makes technology acquisition affordable, simple to buy, and frees up cash flow for SMBs. The HP VPP also offers a simple tracking and reporting solution to give customers more visibility and control over their printer investments About HP HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software services and IT infrastructure, HP is among the world`s largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31,2007. More information about HP(NYSE : HPQ) is available at www.hp.com Note to editors : More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/ Contacts : HP Vietnam Galaxy Communications Nguyen Anh Thu Bui Dang Duyen Mai Nguyen Phuong Hong +84 8 910 2007 +84 8 823 4151 +84 4 974 6116 anhthu@galaxy.com.vn Mai-dd.bui@hp.com hongnp@galaxy.com.vn